We are delighted to announce that Convelio will be partnering with Frieze’s Online Viewing Room, Frieze London and Frieze Masters 2020 Edition. Frieze, as one of the key institutions in the Art market, will present this year an exclusive and innovative Online Viewing Room from 9th - 16th October. For the occasion, Convelio has agreed to offer a 10% discount throughout the fair to all collectors and exhibitors!
A hybrid model
As the Art world is moving online, Frieze London has announced this year a hybrid program of online and offline activities. The fair will take place virtually on its online viewing rooms where collectors will be able to discover 250 exhibitors coming from all around the world. The online presence of Frieze will include an array of events, such as the outdoor sculpture exhibition, online talks and live performances and satellite shows in London galleries in order to maintain the vibrant art scene spirit and continue engaging with the public in London and beyond.
The viewing room, which will include Frieze London and Frieze Masters, will be strictly online. Enormous investments have been made in technology in order to offer an innovative and friendly user experience. The Preview Days are invitation-only and will be accessible via the app and web-live platform on the 7th and the 8th of October. The platform will then go live and open to the public from 9 October until 16 October.
The previous edition was an extraordinary success (e.g. visitors coming from all around the world -more than 156 countries) demonstrating that the art world transition to online was possible! This demonstrated that the art world had learned to adapt to the pandemic crisis in a blink of an eye and bolster the resilience in the Art Market amidst economic downturn. Eva Langret, Artistic Director of Frieze London stated : ‘While I could never have imagined that my first fair as Artistic Director would be made in these conditions, I could not be more excited about the presentations, both online and offline, that we’re bringing together for Frieze London and the ingenuity that all our participating artists and galleries have shown. I am particularly excited to introduce Possessions, the section curated by Dr. Zoé Whitley, featuring Vera Frenkel, Mike Cloud and Veronica Ryan; and to bring LIVE, curated by Victor Wang to Cork Street for Frieze Week as well as Frieze Sculpture, curated by Clare Lilley to Regent’s Park. This year promises to bring a global audience online, and participants across London together in support of a community that needs them now more than ever.’
Frieze online - What to expect?
For this edition, new functionalities have been developed by the Frieze team in order to ensure an exceptional experience for the mobile and web-based Frieze Viewing Room platform to Art lovers: a live chat feature, social media integrated sharing functionality, augmented reality, improved searching tool and the option of six virtual spaces designed by Annabelle Selldorf. Galleries will be able to feature up to 36 works within their digital space alongside videos, additional images and text. Similar to the physical fair, 3 major gallery sections will be presented. The first one focusing on young galleries (12 years in business or younger) promoting a platform for young artists named “ Focus”. The second section titled “ Possessions” refers to Frieze London’s themed section curated by the unique Zoé Whitley (Chisenhale Gallery director) focusing on the power of spirituality in Art. Finally, the latest section “ Spotlight” part of Frieze Master curated by Laura Hoptman (The drawing center executive director) which will be dedicated to 20th century visionary artists. World leading galleries will participate in this year's edition (to name a few: White Cube, Lehmann Maupin, Sam Fogg, Goodman Gallery, Gagosian, Marian Goodman Gallery, Hauser & Wirth, Xavier Hufkens, Pace Gallery, David Zwirner, Pilar Corrias Gallery, Karma, Massimo De Carlo, Galleria Continua … ). In keeping with this year’s hybrid format, several galleries are presenting online-offline presentations, exhibiting works featured in their viewing room or complementary exhibitions in their gallery spaces. For instance, White Cube will present a specially conceived solo booth of new work by multidisciplinary artist Theaster Gates. In additon, this will be presented as a public installation at White Cube Bermondsey (on 10, 11 and 16 October 2020). Lisson Gallery will present a solo booth by Laure Prouvost with an exhibition of the artist’s work at their Lisson Street Gallery.
Frieze Week - Art scene without border
Frieze week exceptional program will launch on Monday 05 of October with outdoor and online initiatives.
Frieze sculpture -
Will still happen at Regent’s Parks displaying works by international artists such as Lubaina Himid, Richard Long or Rebecca Warren. For non-Londoners, Frieze Sculpture will also be available online through the viewing room!
Frieze London had planned to organise numerous live performances across London curated by Victor Wang. However considering the latest release of the British government, these events will most likely take place only online (tbc).
Frieze talk -
The fair will of course offer this year an amazing selection of panel discussions, debate and keynote mediated & curated by Nicholas Cullinan (National Portrait Gallery Director). Simultaneously, Frieze will partner with BBC Radio 3 in order to offer unique debate and podcasts (e.g; Museums in 21st Century moderated by Anne McElvoy).
Convelio Fine Art - an exclusive partnership
Convelio is thrilled to announce a unique partnership with Frieze. As Convelio is a tech-enabled company, we want to echo the Frieze philosophy and support the Art market’s transition online. As a digital shipper, we are empowering some of the most iconic art galleries across the globe to streamline their logistics and increase their sales conversion. Capitalising on our proprietary tech-enabled value chain, we are revolutionising art logistics and how people do business in the world. Stay tuned because Convelio’s mission of simplifying art logistics has just begun - read more in this native article by Frieze here!